ALANA JULIA CORBETT
I’ve worked 15 years and counting at the intersection of brand, culture, and technology. Every experience I design starts with getting aligned with stakeholders on the objectives, and making sure the experience ladders up into something bigger than the moment itself. I think like a curator, building the narrative arc, programming, and talent strategy around “the why”. The most transformative experiences aren't produced. They're designed from the inside out.
I come in at the creative and strategic layer: defining the vision, shaping the program architecture, and finding the cultural voices that make a brand's story resonate and expand new perspectives.. I've partnered with Apple, Canva, Google, YouTube, The Aspen Institute, and more to build experiences that move people, ignite ideas, and turn an audience into true fans.
Currently available for consulting and strategic creative partnerships. Let's make something worth showing up for.
Select Projects
Canva
Canva Create — Architected the programming strategy, narrative arc, session development and talent list for Canva's flagship global event, putting creative possibility and AI at the center of the cultural conversation. From a live podcast taping with Canva's CPO and AI artist Refik Anadol, to a fireside chat with Issa Rae and Aurora James on building creative empires for social good, sessions were designed to move the audience from inspiration to action.
Apple
Today at Apple Creative Studios — Developed the programming, talent partnerships, and led a cross-functional team to launch Apple's inaugural Creative Studios in Los Angeles: a 9-week curriculum in partnership with local nonprofits and underrepresented young musicians, mentored by Grammy Award-winning producers and industry leaders, culminating in an original visual album and ongoing mentorship program.
YouTube
YouTube NewFronts — Brought strategic programming and experiential vision to YouTube's 2025 IAB NewFront, shaping how the platform showed up for creators, advertisers and media buyers at one of its most commercially important moments of the year.
The Aspen Institute
Aspen Global Leadership Network — Partnered with the VP of the AGLN to reimagine the Resnick Aspen Action Forum, an annual gathering of Fellows and impact-driven leaders committed to making a positive difference in the world. I worked with creative marketing and design teams to make the physical environment feel warmer and connective for the 500+ global leaders.
The Elevate Prize Foundation
Make Good Famous Summit — Led the program design and production oversight for the Make Good Famous Summit in partnership with CNN, elevating the stories of 200 grassroots humanitarian changemakers across two days of programming and storytelling.
Google Assistant at CES — Shaped the partnerships and programming in coordination with enterprise sales teams to align event programs with pipeline and revenue goals for the Google Assistant Ride — one of the most talked-about experiential product launches at CES, introducing voice-activated technology to a global audience.
Issuu
Issuu Generators Summit — Partnered with the CEO and CMO to concept and produce Issuu's first-ever conference, bringing together the publishing community around the future of digital media. The event established Issuu not just as a publishing platform, but as a convener of the conversation around where digital content was headed next.
My Core Services
I broker relationships between brands and the cultural voices, institutions, and media partners that can tell their story authentically. This means finding the right talent for the right moment, developing partnerships that show up across multiple touchpoints rather than a single event, and building a roster of creative relationships that compounds over time.
I shape the creative content that lives inside an experience — moderator questions, session arcs, speaker narratives, and scripts. The programming strategy only works if what actually gets said on stage reflects the original intent. This is how I make sure it does.
I develop the narrative frameworks, content pillars, and session architecture that give an event a reason to exist beyond the calendar invite. This is the upstream work — defining what gets said on stage, who says it, and how it all connects back to what your brand is trying to build in the world.
From a single activation to a full events portfolio, I help brands think through how they show up in person — the formats, the environments, the moments that make people feel something and talk about it long after they leave. This is the strategic layer that production executes from.
Get in Touch
Whether you have a question, an idea, or just want to say hello, feel free to reach out.