ALANA JULIA CORBETT
alana.julia@gmail.com
Most brand experiences are fine. Fine is forgettable. I'm in the business of unforgettable.
I'm an experiential strategist and program designer on a mission to change how we gather. I design the programs, frameworks, and experiences that give brands a reason to bring people together, and give those people a reason to talk about it for years.
I'd describe myself as an operationally-minded creative: equal parts right-brained dreamer and systems thinker. Someone who can vision a room that makes people feel something and build the strategic framework to get it there. I've spent 15 years working across the art, design, technology, and social impact sectors, and what I've learned is that the most transformative experiences all start in the same place: why does this need to exist?
The "why" is always where I start. Everything else — the programming arc, the narrative through-line, the talent and content strategy, the unexpected pairing that leaves someone walking out with an idea they can't shake — flows from there.
I come in at the creative and strategic layer: defining the vision, shaping the program architecture, writing the narrative that makes it all click. I've had the honor of partnering with Apple, Google, YouTube, Canva, Patreon, The Aspen Institute, and more to build experiences that don't just impress, they move people, ignite ideas, and turn an audience into true fans.
Currently available for freelance consulting and strategic creative partnerships. Let's make something worth showing up for.
Career Highlights
Speaking to a 500+ person crowd about how experience design is rooted in finding magic in everyday moments at the House of Beautiful Business’s The Dream in Sintra, Portugal.
Serving as a Head of Cultural Programming at Apple, reimagining the Union Square Apple Store as a town square for the creative community.
Cultivating a culture of listening through producing Listening Sessions and redesigning the program from a living room music discovery gathering to a public production.
Leading partnerships and co-designing the curriculum of Today at Apple Creative Studios, Los Angeles in collaboration with Apple Music and Music Forward Foundation.
Supporting artists in their installations for the Whitney Biennial during my time at the Art Production Fund.
Select Past Projects
The Aspen Institute
Aspen Global Leadership Network Led experiential programming strategy and space design for the Resnick Aspen Action Forum, welcoming a curated audience of global entrepreneurs and impact leaders.
Issuu
Issuu Generators Summit Partnered with the CEO and CMO to concept and produce Issuu's first-ever conference, bringing together the publishing community around the future of digital content.
Canva
Canva Create Led the overarching programming strategy, narrative arc, session development, and talent direction for Canva's flagship global event across the main stages.
YouTube
YouTube NewFronts Led programming and experiential strategy for YouTube's 2025 IAB NewFront, overseeing agency partnerships to elevate brand positioning with key advertising and media stakeholders.
The Elevate Prize Foundation
Make Good Famous Summit Led the program design and production oversight for the Make Good Famous Summit in partnership with CNN, celebrating 200 grassroots humanitarian changemakers across two days of programming and storytelling.
Apple
Today at Apple Designed and produced 64 public cultural programs at Apple flagship stores, earning an average 95+ out of 100 NPS.
Get in Touch
Whether you have a question, an idea, or just want to say hello, feel free to reach out.